Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide an introduction and overview designed to help you take the conversation about relevance to the next level.

Strategy #1 Build on Strengths

What are your strengths? You need to understand them in order to build on them. This in-depth session takes a look at possible strengths, helps you identify yours and explores how knowing them will lead to focus and clarity in your future financial and human resource decision making. You'll get a list of questions to help you discover your strengths as well as a matrix to help you match your strengths with opportunity.