Road to Relevance - Strategy #5: Purposeful Abandonment

Based on their book, Road to Relevance: 5 Strategies for Competitive Associations, and their work with over 1,400 organizations, best selling authors Harrison Coerver and Mary Byers, CAE provide information designed to help you take the conversation about relevance to the next level.

Strategy #5: Purposeful Abandonment

The average association creates value by adding things rather than creating valuable things. Has this been your operating philosophy in the past? If so, this session will teach you a methodical process of identifying what should stay—and what should be eliminated from your portfolio of services. You'll learn how to get buy-in from leadership, how to decide what to eliminate and how to create a compelling vision for staff and leaders in order to make the process easier.

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Contact Mary

315 Bristol Road
Chatham, Illinois 62629

Phone: 217.483.8836

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About Mary

Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future. Learn more here.