The Race for Relevance in Post-Pandemic Times

Years before COVID-19, unfavorable headwinds were buffeting the association community.  Time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices.

The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change.  Radical change.

Join Race for Relevance co-authors Harrison Coerver and Mary Byers, CAE and learn from your peers as execs share their experiences creating more intentional approaches to governance; rethinking the scope of their programs and services; and intensifying their adoption of “digital first” thinking.

This program may be applied for 1 credit toward your CAE application or renewal professional development requirements! (You must attend the live event, however, for the credit to count.)

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Click here to watch!

Contact Mary

315 Bristol Road
Chatham, Illinois 62629

Phone: 217.483.8836


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About Mary

Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future. Learn more here.